New Quantcast Group on LinkedIN

For online marketing professionals using Quantcast's free benchmarking/analysis tool as well as agency/marketer clients.

http://bit.ly/4A0X8o

Blast from the Past: Streams Ad in Mother Jones (March 1995)

The Influenced: Social Media, Search and the Interplay of Consideration and Consumption

The Influenced: Social Media, Search and the Interplay of Consideration and Consumption

Olivier Blanchard Basics Of Social Media Roi

Pretty good deck on one way to frame social media measurement...

Olivier Blanchard Basics Of Social Media Roi

View more presentations from Olivier Blanchard.

Reponse to Commenter Jaffer Ali's "Driving In The Rear-View Mirror"

Jaffer Ali, the semi-retired CEO of EVTV1, and a jovial industry colleague is usually good for some creative commentary and periodic fire-starting.

Today's piece "Driving In The Rear-View Mirror" published in Mediapost, required a response as I completely disagreed with it.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113117


This notion is nothing new. In fact, I know it has been on the radar since the Web 1.0 days; check out the original 1997 Lilypad white paper discussing time-shifted response-behavior and measurement:

http://www.seicheanalytics.com/consulting/lilypad.html#bapm

(See Figure #C.)

Twitter Vigilance

Trendistic: a real-time keyword tool

Twit(url)y: a URL popularity tracker

Tweet Back-up: not analytics per se but potentially handy

http://www.gottaquirk.com/2009/07/16/twitter-measurement-tools/

http://www.bernaisesource.com/blog/2009/06/a-roundup-of-twitter-tracking-tools/

Interesting Video on Sears' Failed Turnaround...